Through consumer insights Hummel received market and consumer insights that guided them in their decision on building a solid strategy for future growth in the Danish sneaker business.
Hummel was experiencing problems with growth in its sneaker business – primarily in the Danish market. Hummel lacked the market information needed to develop a solid strategy for future growth.
How do you get the information that Hummel needed to develop the right strategy – and how do you make sure to focus on having Hummels future consumers in focus.
To provide Hummel with the relevant information we used focus groups and workshops to gather insights on Hummel’s key competitors to uncover Hummel’s relative brand strength. We also uncovered Hummel’s consumers purchase criteria and the overall brand image.